We live in a time when politicians and commentators generate attention, clicks and money by scaremongering, sowing division and spreading baseless conspiracies – often targeting society’s most marginalised. Instead of challenging their incendiary statements, the media keenly reports and amplifies their rhetoric. The Steve White Experience, a quirky animation set to catchy hyperpop, tells the story of an immoral pundit as he profits from his absurd and hateful rhetoric, and reminds us that we shouldn’t pay heed to inflammatory voices just because they shout the loudest.